Category Archives: Cash for Gold

Cash for Gold

E-Mail Question: What’s Taking So Long?

Hi Lee,

Honestly I’m not happy. I sent you guys my gold and I have not got anything in return. I never got a email stating how much i was getting back from you guys; I have got nothing.
Sincerely, James

Hello James,

I’m sorry about the miscommunication. Please allow me to explain how the process works.

First you print a shipping label from your computer and mail your items to us. This is sometimes very fast and sometimes very slow. We offer FedEx Over Night and FREE FedEx 2 Day air for our customers that are in a hurry. You used the US Post Office which seems to be running about 4 business days from Virginia.

Once we receive your items, we process the shipment the very same morning we receive it and immediately make payment. Customers use their tracking number on our web page to see what the current status of their order is. For example, your tracking number is J201220091215D5, and according to the web page your status is “Processing Complete, your check has been mailed.”.

When it comes to payment, we offer a couple of different options; Check by Mail or InstanPay. Customers that are in a hurry choose InstantPay to receive payment in less than 24 hours. According to our computer, you chose to get paid by check. That payment went out via USPS on January 4th. Today is the 4th business day for the Post Office, so I expect you’ll receive your payment very soon.

We do not issue offers as part of our process unless the customer specifically requests an offer. The reason is that doing so can delay the process by a few days while we try to make contact with the customers. As such, we just make a payment and send it out as fast as the mail service will allow.

I hope that addresses your concerns. Please let me know if I can help further.

Lee Heavener

5 Myths about Cash for Gold Buyers

Lots of people like you would like to sell their gold jewelry for cash, but don’t because they’re afraid of getting ripped off. After all, how are you supposed to know who to trust? Let’s take a look at these 5 common myths about cash for gold buyers.

1. They’re Just Not Trustworthy
The individuals in the scrap gold industry are just like the individuals in every other industry. Some are honest and some… not so much. You probably know a great honest auto mechanic, and a few others who ripped you off. The same holds true for gold buyers.

Truth be told, some people in the industry are not trust worthy, and some are. Just like every other business choice, it’s up to you to do your research and figure out who to trust.

2. These Gold Buying Sites Are One Big Scam
The truth is, most online gold buyers are not a scam at all. They will legitimately receive your precious metals and send you cash. The problem is, some will send you a little more cash and some will send you a little less. You need to do a little research on the company to see if they have a good track record of customer satisfaction.

3. It Takes Too Long To Get Paid
Despite the myth, you can actually get paid for your scrap jewelry very quickly. Some companies allow for expedited shipping and direct deposits into your bank account. Using these methods, it’s possible to get paid as quickly as 24 hours. But beware, not all companies offer you this quick turn around. Make sure you choose a gold buyer who offers fast shipping and payment options.

4. Mailing Gold is Dangerous
To the contrary, carrying gold to a pawnshop is dangerous. Think about it, you personally carry gold jewelry into the shop and walk out carrying cash. The pawnshops are in the worst part of town, and everybody knows why you’re there. Alternatively, you can send your items in a safe, secured and insure package. Even if the package is lost, you still get paid.

5. My Gold Isn’t Worth Much
This is the worst myth of them all. With gold prices at an all-time high, there has never been a better time to cash in on your old and unwanted gold jewelry. A small handful of jewelry consisting of a couple rings and chains can be worth $1000. Take a look at our Payment Gallery to see for yourself.

Bottom line is, you can trust some gold buyers. is a BBB accredited business with an A+ rating. We are certified by Semantic VeriSign and are ranked as the number one gold buyer with the consumer advocate site

Gold Buyers at NowGold Celebrate 24 Years Buying Gold and Paying Cash for Gold

The gold buyers at, BBB A+ rated, celebrate 24 years of turning jewelry into cash. Their risk-free service of buying jewelry for top dollar from people selling their gold has helped thousands of people and families in these uncertain and difficult economic times.

Cash for Gold

“We’re very proud to be celebrating 24 years of helping customers by providing cash for gold and never more so than the last few years when so many people have lost their jobs and need extra dollars,” says Lee Heavener, CEO NowGold.

Their longevity and success are attributed to three simple policies: Satisfaction Guaranteed with a 110% Price-Match Guarantee and a 10 Day Satisfaction Guarantee, lightning fast payments and a safe, secured and insured handling method.

They help customers sell their gold worry-free with the NowGold Satisfaction Guaranteed that carries a 110% Price-Match Guarantee offer. This offer is to match and pay an additional 10% if the customer should receive a higher offer on their jewelry within 30 days of the sale with NowGold. Additionally, if for any reason the customer feels that any of their items have not been fairly evaluated by, the customer can simply return the check or call within ten days of the date on the check and will promptly return their items.

Today, many people need cash fast and they have addressed this need with their Lightning Fast Payments policy. Customers can use their InstantPay Method to instantly get cash for gold by direct deposit into their bank account or they can choose to receive a check by mail.

Added to this is more customer protection provided with their Safe, Secured and Insured policy. As a licensed and insured Precious Metals Dealer and their BBB A+ rating customers can sell gold jewelry with confidence. They offer U.S. Postal Service or FedEx shipping and handling procedures that are safe and secure, and insured for your protection.

Untold numbers of customers have expressed their satisfaction with their selling gold experience with NowGold. Just two stories are provided here: “I was very leery to send in my old broken and unwanted gold jewelry. I did a lot of research, sent an E-mail and called once before I sent in my gold. I am still amazed at the professional and prompt service. They answered all of my questions immediately. I got a lot more money for my gold jewelry than I expected. I will absolutely refer them to friends and family and will do business with them again,” says Kara Morton, Metolius, Oregon

“I was desperate to replace my leaky roof. I rounded up some old and unwanted gold from my jewelry box and turned it into $2950 in just 3 days. No more leaky roof,” says Sandy Spaziano, St. Petersburg, Florida.

People or families wanting to sell their gold can get all of the questions answered by visiting or calling 1-800-584-7355.

About NowGold
The gold buyers at NowGold, located in Orlando, FL, has been buying and selling gold since 1988. A licensed and insured Precious Metals Dealer, they hold a Better Business Bureau A+ rating and are registered as a trusted company with VeriSign. They are rated #1 with the consumer advocate site Visit us on Facebook or call 1-800-584-SELL.


What About Diamonds and Other Stones?

We receive e-mail questions from new customers wanting cash for gold all the time. This one seems to come up all the time.

I am sending some old gold jewelry and I am wondering what happens to the precious stones. There is no mention of how those are valued or not. My stuff has small emeralds and sapphires and a couple of small diamonds. Thanks for your reply.

Jane Doe

Hi Jane,

We do buy gold jewelry with small stones such as emeralds and diamonds, however we do not usually pay any extra for the stones. Despite what De Beers would have us all think, diamonds actually have very little value. On the other hand, if you have a big diamond solitaire, like an engagement ring, we do pay extra for those.

Truthfully, your gold jewelry is very valuable, but your small diamonds are not. I hope that answers your questions. If not, feel free to give us a call at 1-800-584-7355.

Lee Heavener

Top 10 Reasons to Sell Gold to

If you’re looking for cash for gold jewelry, you want to make sure you select the best place to sell gold. The truth is, when it comes time to sell gold, is your best option. Here are the top 10 reasons to sell jewelry to

10. Get More Cash for Gold
We pay top dollar for gold. If you check around the internet you’ll see that some gold buyers have a notorious reputation for paying very low prices for gold jewelry. The fact is some gold buyers always offer an honest and fair price, while others will always try to cheat you. is ranked #1 by the consumer advocate site because we always treat our customers right.

9. Satisfaction Guaranteed
We offer a no risk satisfaction guarantee. If you are unhappy with our payment when you sell gold, simply send the check back and we will happily return your items back to you. No games. Also, we offer a 110% price match guarantee. If you get a better offer from another online gold buyer, we will match it plus 10%.

8. Confidential
Protect your Privacy. When you sell jewelry to, you do it in privacy. Nobody needs to know you decided to get a little extra cash for gold jewelry. Not your friends, not your family, not even your postman needs to know.

7. Safe
When it comes to safety, is the best place to sell gold. When selling gold locally, you always risk getting ripped off. Going to pawn shops in the worst part of town, going to gold buying events at a hotel, meeting a stranger from CraigsList; these are all dangerous to your personal safety. Drop your gold in the mail. It’s safe, secured and insured.

6. Fast is the fastest place on the net to sell gold. We offer FedEx Overnight Shipping so we can receive your gold jewelry by 10:30 tomorrow morning. We will process it and send your payment right away.

5. InstantPay
We offer payment through Direct Deposit right into your checking account using our InstantPay program. You get cash for gold the very same day.

4. A+ Better Business Bureau and Trusted by VeriSign is a BBB Accredited Business with an A+ rating. What does that mean to you? It means we don’t have unhappy customers. Sell gold with confidence to a company who treats their customers right. is the best place to sell gold.

3. We pay Referral Fees
Make more money after the sale. We will send you a few referral cards. Give the cards to your friends to earn an extra $50 from every transaction. You can even use them yourself if you decide to send more gold later.

2. Convenience
It’s never been easier to sell gold. Just fill out the form, print out a label or request a Jewelry Return Pack, drop it in the mail and get money deposited directly into your account. No driving all over town. No haggling over price. What could be more convenient?

1. Testimonials
We have tons of satisfied customers. Take a look at our Testimonials and our video testimonials to see what our customers are saying about us.

How to Choose an Online Gold Buyer – Video

How to Choose a Gold Buyer – Video

Cash for Gold – How to Choose a Gold Buyer

Whenever you decide to sell gold jewelry and get cash for gold, you will need to be very careful in selecting your gold buyer. Not all gold buyers are created equal. You shouldn’t just sell your gold to the first guy you see holding a We Buy Gold sign.

The truth is, less than half of the gold buyers you encounter will treat you fairly and honestly. When selling your gold jewelry, whether to on online gold buyer or to a local pawn shop or jewelry store, you need to be very selective about which company you choose to sell your gold jewelry to.

Just because somebody says “we buy gold” does not mean the will pay you what your gold is really worth. To the contrary, most cash for gold companies will pay you less than your gold jewelry is worth. So, how do you find an honest gold buyer?

In order to select an honest gold buyer when getting cash for your gold jewelry, you must get some personal recommendations.

    What do you know about the cash for gold company?

    Do they have a history of ripping people off when they sell gold jewelry?

    Do they have a precious metals license or just a big We Buy Gold sign?

Don’t take the risk of dealing with an unreliable gold buyer.
Here is what you should look for.

sell my gold jewelry - cash for gold
• Personal Testimonials from real people, not a famous paid spokesperson.

• Accreditation with trusted organizations such as VeriSign and the BBB.

• Great ratings with trade organizations like the Better Business Bureau. has an A+ Rating.

• 100% Satisfaction Guarantee.

• Great online feedback. What do other people on the internet say about the gold buyer. We are the #1 pick by the consumer advocate site

By using these methods, you can determine which cash for gold company is trust worthy and which We Buy Gold guys are bad news.

Selecting your Gold Buyer

Once you’ve narrowed your search down to gold jewelry buyers with great community feedback, next you’ll want to choose a gold buyer that offers the services you need. Here are some things to look for when you get cash for gold.

• Highest Price – Price Match Guarantee
Will you really get top dollar for your gold and how do you know?
If you walk into a pawn shop, they will almost always offer you the lowest possible price. Instead of opening with their best offer, they typically try to see how low of a price they can pay for your gold. Don’t be a victim to the pawn shop haggle game. Selling your gold to a trusted Online Gold Buyer will get you top dollar for your gold jewelry.

• Fastest Payment
Most online gold buyers make you wait around for a jewelry return pack, and then make you wait some more for a check in the mail. offers you the option to print a shipping label straight from your computer so you can ship your gold today. We also offer direct deposit payment so you can get your cash for gold with 24 hours. Top dollar and fast payment!

Top 5 Reasons to Sell Gold Online – Video

Top 5 Reasons to Sell Gold Online

Top 5 Gold Buyers
One question we hear time after time is, “Why should I sell my gold online instead of at the local pawn shop?” Truth be told, there are lots of reason you should sell your gold online; here are the top 5.

1. Stricter Regulation
Interstate Commerce and Federal Regulations

The local pawn shop or jewelry store is required to comply with state laws regulating how they operate their business. Some states offer more protection while other states offer less. Unfortunately, it’s the luck of the draw as to how much protection your state offers you.

However, when you sell your gold online, it is considered interstate commerce. And therefore, transactions between you and are governed by Federal Regulations. Mail Fraud is a serious federal offense which carries heavy penalties such as $250,000 fine and 30 years in prison.

When selling your gold online, you can rest assured that the full power of the United States Government is there to protect you.

2. Safety
Safety should be a major concern.

Think about this:
You see an advertisement for a gold buying event at the mall. Lots of people are going to sell gold. You and others show up, walking through the mall parking lot with a purse full of gold jewelry and leaving with a pocket full of cash.

Who else saw the advertisement? Bad guys!
You’re a sitting duck, waiting to be targeted by a mugger. This sort of thing happens all the time. Why set yourself up as a target?

What about Pawn Shops?
Pawn shops seem to always be located in the worst part of town. It’s bad enough to go there, but carrying cash and valuable just makes it worse.

Craig’s List?
Never ever go meet a stranger to sell your gold, at their location or yours. It is extremely dangerous. Individuals on the net (as opposed to legitimate companies) are very dangerous. Don’t put yourself in a situation that is out of your control.

3. Convenience
Let’s face it, you’re busy. You don’t have time to be going to gold parties or running all over town to sell your gold. Selling gold online is really quick and easy compared to selling gold jewelry locally.

With, you can simply fill out our Get Started Form, print out a shipping label, and throw your jewelry in the mail box. A couple of days later, you automatically get cash in your bank account.

4. Confidential
If you are a private person you just don’t want everybody to know you are selling gold. When you sell gold jewelry online to, nobody else needs to know. You friends won’t know, your family won’t know, not even the postman knows you are selling gold online.

5. Get Top Dollar

Commercial real estate is very expensive. So why would you want to pay the rent for your local jeweler? The point is that the cost of doing business in a local storefront is high. They pay those high costs by paying you less.

Another important factor is competition. Online gold buyers operate in a national market, therefore we have to be competitive.

And finally, consider the economics of scale. Online gold buyers like just do higher volumes than the guy on the corner. As such, we can afford to pay better prices.

Bottom line, chances are you’ll be paid much more from an online gold buyer than the local gold buyer.

How Fast Will I Get Paid – Video

How Fast Will I Get Paid When I Sell My Gold?

When it comes to the timeline for getting cash for gold, really does stand head and shoulders above the rest. Here is a comparison:

NowGold Timeline

Day 1
Go to and fill out the form.

Print out a shipping label.

Pack up your items according to the instructions.

Drop off your gold at the nearest FedEx or Post Office.

Day 2
If you chose Overnight Delivery, we will receive your items by 10:30 AM the next morning.

We process your package and you can choose to have us make a direct deposit into your bank account the very same day.

Cash4Gold Timeline

Day 1
Go to Cash4Gold and fill out the form.

Day 3
They eventually get around to sending you a Jewelry Return Pack.

Day 5
You receive the jewelry Return Pack in the mail. You can now pack up your items and ship them out.

Day 8
Cash4Gold receives your items and starts to process them.

Day 9
Cash4Gold sends you a check in the mail.

Day 12
You receive the check in the mail from Cash4Gold. If you’re happy with the payment, you deposit the check into your bank account.

Day 15
The check clears and now you can spend the money.

The Ugly Truth about

A while back we made the decision to take our local gold buying business national using the internet. It became obvious pretty quickly that we would be in competition with the eight hundred pound gorilla At first, we aspired to be like, but those hopes faded quickly. Once we found out the ugly truth about their business practices, we no longer looked to for inspiration, but with disgust. thugs chief Jeff Aronson posing with MC Hammer

We’ve long understood the principle that if you treat somebody right, they’ll tell a friend, but if you treat somebody bad, they’ll tell 100 friends. As a point, we treat our customers fairly and honestly, with the respect they deserve.

At the time of this post, has an A+ rating with the Better Business Bureau, with ZERO complaints.
View BBB Rating

On the other hand, maintains a B- rating, with 297 complaints.
View Cash4Gold’s BBB Rating

All That Glitters is Not Gold

We found out the truth about this company’s business practices when ex-employee and whistle blower Michele Liberis published an article talking about the details of the operation. According to Liberis, is using a lot of dirty underhanded tactics. Read the full article

The Low-Ball Payment Scam
According to Liberis, will make low ball payments for your gold jewelry. When you call to complain, they will negotiate the lowest possible payment with you. She says that employees are paid bonuses based on how little they pay you!

At, we pay you a fair price for your gold. The price we pay is generated automatically based on the weight and purity of your gold and the current market conditions. Everybody gets paid the same rate and nobody gets a bonus for cheating the customer.

The Slow Check Scam
Like us, offers a 10 Day Satisfaction Guarantee. However, that 10 days starts from the date on the check. Liberis claims the company will intentionally hold checks for many days in order to cut into your guarantee period.

We don’t play games with your money. Our policy is to process the gold and send out your payment the very same day we receive your shipment.

The Lost Package Game
Liberis tells us that will pretend to have lost your package and underpay you for the insurance claim. On the other hand, has not lost a package yet.

Why Choose

Bottom line, is not like We pride ourselves on treating our fairly and honestly. Our great BBB rating and customer testimonials say it all!

Free Report – Gold Industry Insider Secrets

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ripped off.

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Survey shows most people have no idea what their gold is worth!

A recent survey was done to determine society’s knowledge of the value of gold.
      Do you know the current price of gold?
      Do you know approximately what your gold jewelry is worth in today’s market?

Turns out most people have no idea the value of their gold jewelry. A small handful of broken jewelry can literally be worth thousands!

Check out our Payment Gallery to learn more.

Gold Over $1400 per Ounce

Gold is holding steady over $1400 per Oz. There has never been a better time to cash in on your old unwanted gold jewelry. Time to empty the jewelry box and sell gold for cash today.

Top dollar for gold

Cash for Gold  |  Fastest Place to Sell Gold on the Web
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PO Box 608367, Orlando, Florida 32810